How did it all begin?
At first, I introduced the audience to underground music through social media: sharing rare albums, unreleased compilations of Three 6 Mafia, Tommy Wright III, Juicy J, and other representatives of the southern scene. It was about genuine interest – in the music, its roots, and the people who shaped the sound of the streets.
Gradually, my passion for music transformed – I started making clothing: t-shirts and hoodies with themes inspired by the spirit of the music, which became the foundation of the brand. This became the next step – a visual continuation of the musical vibe.
Then came the realization that we could go further. I decided to grow an independent brand and started collaborating with beatmakers who also lived underground – but through music.
That's how the idea came to unite efforts: releasing joint projects that promote both sound and clothing, expanding the audience for both sides.
That's how Hoodmafia became more than just a brand. Today, it's an open community where every participant can contribute, get feedback, find like-minded people, make new connections, and work on their name. We grow together – in music, in culture, in the craft we live for!